by lesley | Feb 9, 2024 | Websites
In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site. Unfortunately, the same level of effort and professionalism...
by lesley | Dec 29, 2023 | Marketing
It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan). People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
by lesley | Dec 19, 2023 | Newsletters
There’s a cliché that denigrates ‘style over substance’. While I agree that style should not be a substitute for substance, style is important. Your brand is about style – it tells people something about the kind of company you are, your approach to business and...
by lesley | Nov 29, 2023 | Reputation
Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
by lesley | Oct 25, 2023 | Websites
Most of us know that keywords are important. Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
