by lesley | Oct 25, 2023 | Websites
Most of us know that keywords are important. Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | Sep 9, 2023 | Newsletters
Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes. Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline? No! And I don’t want to know about your new team...
by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Jul 19, 2023 | Websites
Over the years website navigation has changed. In the early days the menu generally appeared on the left in a vertical column. Then it migrated to be a horizontal strip under the main banner. These days it’s frequently presented as a ‘hamburger’ (three little lines...
