by lesley | Nov 7, 2022 | Lead Generation
If you haven’t heard of a lead magnet, let’s start with the simple description: it’s an item of value to your target audience, that you offer free of charge in exchange for their name and email info. It’s a way to build your marketing list using reciprocity as the...
by lesley | Oct 24, 2022 | Newsletters
If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...
by lesley | Oct 8, 2022 | Reputation
There is an argument that you can’t put a price on your reputation, but what happens when something happens to dent your reputation? You don’t want negative feedback on Google or TrustPilot or any other platform – because it influences what people who don’t know you...
by lesley | Sep 19, 2022 | Websites
Keeping your business website up-to-date is important to preserve potential customers’ perception of your business. Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...
by lesley | Sep 5, 2022 | YouTube
If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube. YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
