Social Media: 9 Top Tips for Business Owners

Social Media: 9 Top Tips for Business Owners

In today’s digital age, having a strong social media presence is critical for the success of any business.  With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...
Social diversity

Social diversity

All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts. Not everyone gets that.  Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. ...
First impressions

First impressions

You may have heard the quotation ‘You never get a second chance to make a first impression’.  It’s not just a clever phrase, it’s very true.  In a world where information is thrown at us in a constant deluge on social media, it’s doubly true.  That amazing first...
5 social media questions answered

5 social media questions answered

As we manage many of our clients’ social media content generation and distribution we get asked lots of questions about social media.  While we’re not the guru of all social media, these are our take on social media. 1: How often do I need to post? That’s a bit of a...
Does social media still work?

Does social media still work?

I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective.  They pointed out that I had originally written these posts – five years ago!  They hadn’t considered how much social media has...