by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...
by lesley | Dec 17, 2018 | Newsletters
Quite a few of my clients question whether a newsletter is worth doing. There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that. There are very few really good newsletters these...
by lesley | Sep 3, 2018 | Newsletters
Let’s be honest, nobody signs up to a newsletter these days. We’re all busy and our inboxes are bulging without adding any additional email. That doesn’t mean you won’t get any newsletters. You get on people’s lists because you’ve signed up to get their free...
by lesley | May 21, 2018 | Newsletters
If you send out a regular newsletter what do you put in it? Many people think that a newsletter is an opportunity to tell people what’s going on in their business? It’s not. Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
