![How to get people to read your newsletter]()
by lesley | Mar 20, 2017 | Newsletters
If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read. So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
![How to get people to read your newsletter]()
by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
![How to get people to read your newsletter]()
by lesley | Aug 24, 2016 | Newsletters
Anyone who has watched a few old films will be familiar with the newspaper vendor on the street corner, shouting ‘Read all about it!’ in relation to the latest big story. People buy newspapers to get the latest stories about events that are happening...
by lesley | Aug 12, 2014 | Newsletters
There are two ways to look at newsletters – whether they arrive in the post or, more likely, in your inbox – as the sender or as the receiver! It’s interesting that people who complain about the amount of spam email and post they get still send out...
by lesley | Apr 26, 2011 | Newsletters, PR
This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
