by lesley | Oct 23, 2017 | Newsletters
That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...
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by lesley | Jul 3, 2017 | Newsletters
What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
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by lesley | Mar 20, 2017 | Newsletters
If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read. So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
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by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
![How to create a newsletter with the minimum of effort]()
by lesley | Aug 24, 2016 | Newsletters
Anyone who has watched a few old films will be familiar with the newspaper vendor on the street corner, shouting ‘Read all about it!’ in relation to the latest big story. People buy newspapers to get the latest stories about events that are happening...
