by lesley | May 9, 2023 | Press & Media
To get noticed by people who are interested in what you’re offering you need to know where they hang out. If you’re aiming to get into your local paper or maybe even the Nationals, you first need to explore their demographics. Let me tell you a true story: In a...
by lesley | Jan 19, 2023 | Press & Media
Once upon a time the best way to get into the print media was to issue a press release. Then everyone jumped on the bandwagon and editors across the world had to deal with more and more ‘press releases’. The editor’s criteria when assessing content for publication...
by lesley | Oct 31, 2022 | Press & Media
The good old press release is far less effective than it used to be. Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in. A couple of clicks and they can get gobs of information...
by lesley | Aug 15, 2022 | Press & Media
When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses. If you’re aiming to build a reputation for being an expert in your field you...
by lesley | May 23, 2022 | Press & Media
Press releases are so ‘yesterday’! And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’. However, there are better opportunities to get PR coverage in the print (and digital print) media....
