by lesley | May 20, 2009 | Readability, Website copy
When you launch your shiny new website do you test it to find out if it works for the reader? Ask a selection of customers, suppliers and associates to test it out for you and give you feedback. Ask them to: Understand the site’s purpose. Find the main product...
by lesley | May 19, 2009 | Marketing, Readability, Website copy
1. Headline – needs to be in prime real estate and bigger than anything else to get attention. 2. Simple, easy to use navigation – easy to find, consistent, no overwhelm, no guesswork! 3. Don’t underestimate the power of using the text as hyperlinks...
by lesley | May 1, 2009 | Readability, Website copy
If you’ve got visitors to your website you want to keep them! This is all about readability. Reduce your bounce rates and improve retention by paying attention to these five things: 1. Put the headline in the right place – it needs to be in prime real...
