by lesley | Jan 17, 2009 | Readability, Website copy
I was looking for information on readable copy the other day and came across this in an article*: If a 3-year-old asks you, “What’s that?” when you’re holding a rake, tell her more than just its name. Say it gathers up the fallen leaves, that...
by lesley | Jan 15, 2009 | Website copy
It’s no good having great web copy when there are no visitors. And it’s no good having lots of visitors coming to your site and if they take one look and leave again. The two need to work together – the key word experts find out what people are...
by lesley | Jan 14, 2009 | Readability, Website copy
The first thing you need to know is how to get the visitor to your website to read anything! People don’t read web copy – they scan it. To keep them on your site you need a good headline – and it needs to be in the right place. No matter how good...
by lesley | Jan 13, 2009 | Readability, Website copy
There’s a huge gap between the design of a website and the words that present the site owner’s message. Web copy can be brilliant and still not get read! So, how do you make sure that the web copy that you put on your web site connects with your reader?...
