by lesley | Jan 27, 2009 | Website copy
I’ve been looking at web copy that is intended to persuade and it seems that when you want action you have to use sentences with power. For instance, do you say: ‘If you’d like to improve your skills you’ll find this programme will help you to...
by lesley | Jan 23, 2009 | Readability, Website copy
When it comes to web copy there are a few things that stop your brain taking the message in, probably the worst culprit is nice dark backgrounds with light coloured writing. As a design it has impact and almost certainly qualifies as sexy or slick, but because of the...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
by lesley | Jan 17, 2009 | Readability, Website copy
I was looking for information on readable copy the other day and came across this in an article*: If a 3-year-old asks you, “What’s that?” when you’re holding a rake, tell her more than just its name. Say it gathers up the fallen leaves, that...
by lesley | Jan 15, 2009 | Website copy
It’s no good having great web copy when there are no visitors. And it’s no good having lots of visitors coming to your site and if they take one look and leave again. The two need to work together – the key word experts find out what people are...
