by lesley | Apr 11, 2011 | Readability
These days people tend to focus on the web – and if you read the preceding blogs you’ll already have some ideas about creating copy for your website, but what about a hard copy brochure? The main purpose of a brochure is to put information about your...
by lesley | Jan 31, 2011 | Readability
When you’re writing copy for the web or for brochures, flyers or anything else you want people to read the most important thing is to get their attention – or you might as well not bother! It’s important to know where people are looking and how their...
by lesley | Jun 24, 2009 | Marketing, Website copy
A couple of posts ago I promised more about how people read different kinds of document. Here it is! On screen people scan in an F shape with the top bar of the F starting about 2/5 of the way down the screen. On paper the scan pattern changes, depending on the...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
by lesley | Jan 15, 2009 | Website copy
It’s no good having great web copy when there are no visitors. And it’s no good having lots of visitors coming to your site and if they take one look and leave again. The two need to work together – the key word experts find out what people are...
