by lesley | Jul 19, 2024 | Marketing
John Wanamaker, a 19th century retailer is accredited with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Many businesses say similar things about their marketing – along the lines of ‘I know some of my...
by lesley | Jun 19, 2024 | Reputation
The most valuable information your clients can give you is how whatever you do for them makes a difference. This is one of the reasons I give people a 3-question formula for getting testimonials. It’s: What did we do for you? What was it like working with us? What...
by lesley | Apr 9, 2024 | Marketing
If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy. If you don’t maintain visibility and keep ‘restuffing the sausage machine’, you’ll find your business suffers from feast...
by lesley | Mar 9, 2024 | Reputation
In today’s information-soaked world one key factor stands out: reputation. Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive. Reputation plays a pivotal role...
by lesley | Dec 29, 2023 | Marketing
It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan). People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
