Why you?

Why you?

The most valuable information your clients can give you is how whatever you do for them makes a difference.  This is one of the reasons I give people a 3-question formula for getting testimonials.  It’s: What did we do for you? What was it like working with us? What...
Make marketing work

Make marketing work

If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy.  If you don’t maintain visibility and keep ‘restuffing the sausage machine’, you’ll find your business suffers from feast...
The impact of your reputation in business development

The impact of your reputation in business development

In today’s information-soaked world one key factor stands out: reputation.  Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive.  Reputation plays a pivotal role...
Fail to plan …

Fail to plan …

It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan).  People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
‘What’s the goss?’

‘What’s the goss?’

Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...