by lesley | Jan 16, 2017 | Marketing, Social media
If you’re in business and you’re not using social media to create and maintain visibility, you’re missing a trick! However, which social media should you be active on? People call online networks ‘social media’, but does that mean it’s not business? No – perhaps it...
by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
by lesley | Oct 12, 2015 | Social media
Social media is a powerful tool – for both social and business use. It’s like being in a massive networking event where you can seek out exactly who you want to talk to and get into conversation. If you’re in business this is excellent news – and most business people...
by lesley | Jul 20, 2015 | Marketing, Uncategorized
When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing. Quite often the reason for embarking on it is ‘because everyone else...
by lesley | Jun 22, 2015 | Social media
Twitter is a bit like Marmite – people tend to love it or hate it. Some people see it as an amazing network where you can talk to anyone and get pretty instant responses – a bit like text messaging on a global scale. Other people just don’t get it...