Social media – does it work?

Social media – does it work?

Most switched on businesses today use social media – for a variety of reasons.  The question is does it work? That depends on what your expectations are of your social media activity.  If you think that you’ll find your next big client in the next week, you’re going...
Social media – does it work?

Facebook – Social or Business?

If you’re in business and you’re not using social media to create and maintain visibility, you’re missing a trick!  However, which social media should you be active on? People call online networks ‘social media’, but does that mean it’s not business?  No – perhaps it...
Social media – does it work?

The Chattering Classes

Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned.  It wasn’t a compliment!  Today it might be used in a completely different way – to describe people who spend all their time...
Social media – does it work?

7 steps to Social networking success

Social media is a powerful tool – for both social and business use.  It’s like being in a massive networking event where you can seek out exactly who you want to talk to and get into conversation. If you’re in business this is excellent news – and most business people...
Why, Who, Where, What, When and How?

Why, Who, Where, What, When and How?

When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing.  Quite often the reason for embarking on it is ‘because everyone else...