by lesley | Aug 25, 2010 | Marketing
Successful email marketing campaigns have two outcomes: 1. Email marketing gets people to buy your product or service. 2. Email marketing develops relationships. However, in order to achieve both of those there are some basic rules to observe when you’re...
by lesley | Jul 13, 2010 | Marketing
Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | Jan 1, 2010 | Marketing, Readability, Website copy
There are a number of things that are important about creating a website – and the order in which they’re addressed is equally important. I’ve worked on sites where the designers have started work with no site map to work with – which can...
by lesley | Jun 25, 2009 | Marketing, Readability, Website copy
English is one of the richest languages in the world – the multitude of words with nuances of meaning is awesome. It’s astonishing that it’s become an international language, simply because there’s so much vocabulary to learn – and...
