by lesley | Jan 21, 2009 | Readability, Website copy
When designers go to design school they learn about colours, balance, shapes and juxtaposition. They learn how to make the visual image attractive, appealing and enticing. When writers learn to write web copy they learn about benefits, emotional triggers and writing...
by lesley | Jan 16, 2009 | Website copy
It’s no use writing killer copy, if nobody gets to read it! In order to persuade people to use your services or buy your products they need to read what you’ve got for them – but if the website doesn’t make that easy, they’ll be off...
