When designers go to design school they learn about colours, balance, shapes and juxtaposition. They learn how to make the visual image attractive, appealing and enticing.

When writers learn to write web copy they learn about benefits, emotional triggers and writing for the reader. They learn how to craft compelling headlines, web copy that excites and calls to action that actually get results!

So where is this black hole? It’s where the words and the design come together. No matter how great the web copy is, if the designer presents it as a visual element only, it can be virtually unreadable. It’s actually very easy to achieve this – and until you really understand how the eye and the subconscious operate in tandem – it’s often a black hole that everyone is completely unaware of.

Sign up to our data service and you’ll have access to plenty of information that will ensure that your website visitors don’t disappear down that black hole, never to be seen again.