by lesley | Apr 13, 2009 | Website copy
These days most of us don’t ‘cold call’ – it’s more ‘warm connections’. You meet people at networking events or through online profiles on a wide variety of sites and, when you need a service, you contact the people you have...
by lesley | Mar 20, 2009 | Website copy
Your About us page is not usually the first place people will look, but it is the place where they’ll check after they’ve decided you’ve got something they want. It’s where they ‘check you out’ – does your web copy tell them...
by lesley | Mar 13, 2009 | Readability, Website copy
If your website has pictures or visuals of some kind – it lightens up the web copy and helps people to be attracted to the site, but pictures have their drawbacks too. Where do you get them from? If your visuals are helping you to get your message across, then...
by lesley | Mar 2, 2009 | Headlines, Marketing, Readability, Testimonials, Website copy
Usability is all about how easy it is for people to find the answer to their query, the information they wanted and their way around your site. The first challenge is that people can see whether you’ve got what they thought they wanted quickly. This is usually...
by lesley | Feb 26, 2009 | Website copy
When you write web copy you want to tell people all about what you do. It’s really important that they understand what you can deliver or they won’t buy what you are offering – right? Wrong! Nobody is interested in what you do – they’re...
