by lesley | Mar 11, 2019 | Authorship
Yes, I know – you hate that word ‘guru’. It’s sadly overused. Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
by lesley | Aug 6, 2018 | Authorship
Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos. It says that you have enough wisdom and knowledge to help other...
by lesley | Apr 23, 2018 | Authorship
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
by lesley | Jan 9, 2018 | Authorship, Writing Skills
Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months. If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...
by lesley | Sep 18, 2017 | Writing a book
If you think being the author of a book would be a good business strategy then there are some things you need to consider first. Why you? What qualifies you to write about this subject? Have you got a following for this area of expertise either on your blog, social...
