by lesley | Apr 3, 2011 | Marketing
This is your third step on the journey of writing the right thing for the right audience! Today we’re going to look at what people want. Now you’ve got your message honed and you’ve identified at least one target audience, you need to know how to...
by lesley | Apr 2, 2011 | Readability
When you’ve cracked the message and got that polished to a shine, you need to know who you want to get it. I hear lots of people saying ‘Anybody’ or ‘Everybody’ – and I know of services and even products that do have a very wide...
by lesley | Feb 7, 2011 | Blogging
You don’t have to write to be able to blog; if you’re more comfortable talking then do a podcast or video and load that instead. If you do decide to write don’t ramble, keep it focused, make your point, stop when you’ve done that. If...
by lesley | Jan 26, 2011 | Website copy
Readability is where what people read and how they read it come together. One without the other doesn’t work! It applies to web copy, marketing material and anything you use to promote your company where words and graphics come together. If you don’t get...
by lesley | Nov 18, 2010 | Marketing
Your business card reflects your business, so if your card is flimsy, cheap, free or lightweight, you might want to consider what you want people to think. People start making judgements as soon as you put your card into their hand – and be aware that touch is...
