Your business card reflects your business, so if your card is flimsy, cheap, free or lightweight, you might want to consider what you want people to think. People start making judgements as soon as you put your card into their hand – and be aware that touch is one of the senses that influences that judgement.

It’s important that you have clear branding on your business card, so it must be consistent with everything else that has your company name on it – same font, colours, style, etc.

It’s YOUR card so, besides the brand, make your name stand out. It’s a personal card and people will usually remember your name, although not necessarily that of your business so don’t make it hard for them to find your card among many others. The key information people usually want is your phone and email contact information, the address can be smaller and less prominent.

Don’t use very tiny fonts with lighter writing on dark backgrounds, they are impossible to read so, if you want people to get your information easily, don’t fall into this trap!

Never use an unprofessional email address e.g. aol, yahoo, gmail, btinternet. Your email address should have the same end as your web address. Using googlemail or any other USP says you’re an amateur.

The back of your card is marketing space; use it! Tell people what they get (not what you do). If someone has collected a handful of cards at a meeting, it helps to them to remember who was who when you outline the deliverables. This is particularly important if you have a company name that isn’t self-explanatory.

Odd size cards don’t fit my cardholder, filing system so get dumped or hidden. Don’t get too clever with your design and your card is likely to stay around for longer.
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