by lesley | Nov 18, 2010 | Marketing
Your business card reflects your business, so if your card is flimsy, cheap, free or lightweight, you might want to consider what you want people to think. People start making judgements as soon as you put your card into their hand – and be aware that touch is...
by lesley | Aug 3, 2010 | Newsletters
Good newsletters are great; but very few newsletters are really good. Most are average and many are a not very well disguised sales pitch. Newsletters are marketing tools and writing for the reader is the key to success. Here are my thoughts on newsletters –...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | Jul 21, 2009 | Website copy
If you are the company owner you’re probably the worst person to write your website copy – you simply know too much! Most of us are so passionate about what we do (or why are you doing it?) that we want to tell our readers EVERYTHING. The trouble is that...
by lesley | Jul 2, 2009 | Marketing, Readability, Website copy
I make no apologies for revisiting this subject – it’s important! I keep visiting websites that start their home page with ‘We are … a family company/expert carpet fitters/a long established company/dedicated to our customers/etc. etc....
