by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 17, 2009 | Readability, Website copy
I was looking for information on readable copy the other day and came across this in an article*: If a 3-year-old asks you, “What’s that?” when you’re holding a rake, tell her more than just its name. Say it gathers up the fallen leaves, that...
