The pros and cons of Newsletters

The pros and cons of Newsletters

There are two ways to look at newsletters – whether they arrive in the post or, more likely, in your inbox – as the sender or as the receiver! It’s interesting that people who complain about the amount of spam email and post they get still send out...
The right social media for your business

The right social media for your business

Social media wears many hats – the secret is knowing which ‘outfits’ to wear them with!  Let’s take a look at the biggest platforms and examine how they work – for relationships, business, job hunting and more. Facebook is VERY social and...
Marketing in 10 minutes a day

Marketing in 10 minutes a day

One of the most frequent questions I’m asked is ‘How long should I spend on marketing?’  Realistically, I think you should be investing at least three hours a week, but most small business owners insist they haven’t got that much time to spend....
A simple marketing plan for busy people

A simple marketing plan for busy people

If you’re a business owner with limited staff keeping the ‘sausage machine’ stuffed is a perpetual challenge!  When business comes in the customer has to come first and it’s easy to push the marketing activities onto the back burner simply...
How shiny is your reputation?

How shiny is your reputation?

When was the last time you did a reputation check?  Do you know what people are saying about you – good and not so good? Most of us work hard, are nice to our customers and deliver good quality goods and services – but is that enough to create a great...