by lesley | Jun 17, 2013 | Marketing
In order to write anything that reaches my clients’ target audiences effectively, I need to know what that target audience wants. It’s astonishing how few organisations actually know this. The answer to the questions “Why do people buy your...
by lesley | Jun 3, 2013 | Inspiration
When you’re doing something you love the time flies by and you get that sense of achievement that makes you feel good when you complete your project or task. When it comes to getting things done that are either something you don’t like doing or is outside...
by lesley | May 23, 2013 | Social media
If you’ve ever learned the secret of cooking perfect scrambled eggs, you’ll know that the key to success is patience! But what have scrambled eggs got to do with social media? If you want quick scrambled eggs you can throw the eggs into a hot pan and stir...
by lesley | May 6, 2013 | Blogging, Marketing, Uncategorized
You’ve heard the phrase ‘don’t reinvent the wheel’ – and this applies to what you write just as much as it does to anything else you do. Trying to do many marketing activities can appear to be very time-consuming. If you want to create...
by lesley | Apr 29, 2013 | Readability, Usability
No – not rocking and rolling – but the on screen equivalent! Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks. Then someone else also made a ‘rule’ that said a...
