by lesley | Sep 12, 2013 | Marketing
There was a time when I thought everyone could write. Of course, most people can actually write, but not commercially and that’s where my value lies; I understand what the customer is looking for and how they process information. However, this isn’t about...
by lesley | Sep 2, 2013 | Websites
We all know what happens if you take away a leg from a three-legged stool – it falls over! But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand. They are: The design and development –...
by lesley | Aug 26, 2013 | Marketing
When you want to get your business moving the key is action, but it has to be the right action or you’re simply running faster and faster on that hamster wheel. Check that you are following these 7 steps: Know exactly who your perfect customers are – what...
by lesley | Aug 19, 2013 | Usability
It’s astonishing how few people actually THINK about their website visitors when they’re planning out their websites. That’s why many websites don’t work; they’re focused on the website owner not the potential customer! Try and put...
by lesley | Aug 12, 2013 | Writing Skills
I have a number of writing friends – other copywriters, advertising copywriters, book editors, journalists – and, when we get together, the conversation almost always visits the incorrect use of some word or another. Maybe we are pedantic, perhaps boring...
