by lesley | Jun 29, 2023 | YouTube
When you post your videos on YouTube, in an ideal world you want subscribers who will then get flagged when you post more content. In today’s world where attention span is short this can be a real challenge. For a view of your content to count the viewer has to watch...
by lesley | Jun 19, 2023 | Business
I belong to a choir and every member of the choir is really dedicated to not only the choir as a whole, but to supporting each other in the same way as a family would. If anyone needs anything they only have to ask and someone will jump in and offer help. Members...
by lesley | Jun 9, 2023 | Reputation
You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May. The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
by lesley | May 29, 2023 | Email marketing
When you’ve invested time and effort in building your list you are, understandably, keen to maintain it. People who unsubscribe can be seen as a personal affront! However, there’s a better way to look at it – people who unsubscribe are not your audience. They’re...
by lesley | May 19, 2023 | Lead Generation
Lead funnels are a process – to bring potential customers into your network. Some people call them Sales funnels or Marketing funnels, but they’re all pretty much the same species! A lead funnel has a series of levels – and you need to address all of these to make it...
