by lesley | Nov 7, 2011 | Opinion
We all lead such busy lives and, if you’re anything like me, you probably get bogged down in ‘doing’ every day. I’m either trying to clear my project board, rushing off to a meeting or preparing information for a client discussion. Everything...
by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Oct 19, 2011 | Marketing
So many people contact a web designer as soon as they have decided to get themselves a website (or upgrade their existing site) – without having thought through what they want. These are a few tips to getting your website right. Think about why you want a...
by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
