by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
by lesley | Aug 1, 2011 | Marketing
I’ve noticed that more and more of my clients are asking me to write direct mail letters. The good old sales letter seems to be making a comeback – and it’s not just for business-to-consumer (B2C), but also for business-to-business (B2B) marketing....
by lesley | Jul 25, 2011 | Testimonials
A good testimonial is very powerful, but so many so-called testimonials are more like therapy than feedback! You know the kind of thing – ‘It was lovely working with you, you were so helpful and we really enjoyed the experience.’ This kind of...
by lesley | Jul 18, 2011 | Marketing
Just recently several clients have talked to me about direct sales letters. It seems that email marketing isn’t working as well as it used to and people are returning to the good old sales letter as a means of warming up leads! I want to look at a number of...
by lesley | Jul 4, 2011 | Writing a book
You may have heard various ‘quotes’ about writing a book. “It’s the best business card you could possibly have,” and “Everyone has a book in them,” are two that spring to mind. If you have aspirations to become an author,...
