by lesley | May 9, 2023 | Press & Media
To get noticed by people who are interested in what you’re offering you need to know where they hang out. If you’re aiming to get into your local paper or maybe even the Nationals, you first need to explore their demographics. Let me tell you a true story: In a...
by lesley | Apr 28, 2023 | Newsletters
I’m asked this all the time by clients and people I meet networking. There was a time when you could put a ‘Sign up to my newsletter’ form on your website and lots of people would sign up, but not anymore. That doesn’t mean they don’t read newsletters, it does mean...
by lesley | Apr 19, 2023 | Social media
One of the biggest stumbling blocks people have about social media is that they don’t know what to post. Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies. When you’re running a business people...
by lesley | Apr 10, 2023 | Reputation
When R.E.M. wrote Shiny, Happy People I’m sure they didn’t have reputation in mind, but it’s such a good description of what a great reputation is and does that I couldn’t resist mentioning it again! There are a couple of lines in the middle that resonate too:...
by lesley | Mar 29, 2023 | Blogging
Not everyone is a natural writer. We all have our strengths, mine happens to be writing, but don’t ask me to tot up a column of figures, even with a calculator I can get a selection of not necessarily right answers! If your strength isn’t writing, blogs can be a...
