From pipedream to profit

From pipedream to profit

First time authors often underestimate the amount of work that goes into writing a successful book.  I know many authors whose books don’t do as well as they could because they’ve neglected one or more of these essential stages. 1: Research Before you even start...
How to get your website found

How to get your website found

Most of us know that keywords are important.  Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
Every detail counts

Every detail counts

When you’re making a presentation accuracy is essential.  Every typo, error or blurry image makes a statement about you and your company.  Worse still, there is a subliminal message ‘this company doesn’t pay attention to the details’; not the message you want a...
Is outsourcing a good solution?

Is outsourcing a good solution?

As an external agency, we offer an outsourced solution to our clients, but is it the right answer for all businesses? These are the big questions that business owners and marketing managers need answered. Will the content you generate be congruent with our values and...
What’s your marketing strategy?

What’s your marketing strategy?

If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!)  But if you’re serious...