by lesley | Aug 22, 2011 | Readability, Website copy
I was just watching a funny video about PowerPoint by Don McMillan and his comments about fonts reminded me of how much impact the font you choose has on your message. I used to create newsletters for Ford (the motor company) and the research and development site...
by lesley | Aug 15, 2011 | Marketing
When people connect with your business do they get a consistent message? Does the brand on your website reflect the signature on your emails, heading on your letters and invoices, colours and image on your marketing flyers and look and feel of your business card? If...
by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
by lesley | Aug 1, 2011 | Marketing
I’ve noticed that more and more of my clients are asking me to write direct mail letters. The good old sales letter seems to be making a comeback – and it’s not just for business-to-consumer (B2C), but also for business-to-business (B2B) marketing....
by lesley | Jul 25, 2011 | Testimonials
A good testimonial is very powerful, but so many so-called testimonials are more like therapy than feedback! You know the kind of thing – ‘It was lovely working with you, you were so helpful and we really enjoyed the experience.’ This kind of...
