by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
by lesley | Sep 20, 2011 | Readability, Website copy
When people arrive on your website they are looking for something. If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A splash (entry) page that shows off how clever your designer is,...
by lesley | Sep 18, 2011 | Blogging
A guest post from my friend Sarah Arrow, a prolific blogger. More bucks from your blog – repurposing your older blog posts Do you ever wonder what you can do with a blog that you have written? Y’know, get more mileage from your blog post… In this...
by lesley | Sep 6, 2011 | Writing Skills
I am not apologising for another blog about writing copy that has focus. It seems there are zillions of website owners who still have not got the message, so it’s obviously needed! Any commercial document – whether virtual or real – needs to have a...
