by lesley | Jun 7, 2011 | Opinion
I’m not a big newshound, but now Microsoft have bought Skype what happens will affect me directly. I’ve been using Skype for years and have found it invaluable for talking to people in other parts of the world, having instant conversations with colleagues,...
by lesley | Jun 6, 2011 | Marketing
There’s a lot of talk about the joys of social networking – there are the dedicated enthusiasts who claim it makes them lots of money (or at least generates leads) and then there are the people who only see it as time bandit with little return. Both groups...
by lesley | Jun 1, 2011 | Marketing
A habit is something that you do almost without thinking about it. We get dressed by habit (although we may consciously choose the clothes we wear). We clean our teeth by habit (whilst we think about other things). We even drive by habit (once we’ve got past...
by lesley | May 22, 2011 | Marketing
When you decide to use direct mail as a means of contacting prospective customers you need to ensure you get your message on target. Unlike email, direct mail has costs attached, not least the list with all the names and addresses of the groups of people you want to...
by lesley | May 16, 2011 | Readability
I’ve just read a blog about using colour on your website and, whilst I understand that different colours convey different feelings and also have varying ethnic impacts, there was a lot missing! These are my thoughts on websites and colour – all focused on...
