by lesley | May 13, 2011 | Marketing, Writing Skills
So many people I meet at networking events have acquired a pull up banner stand to promote their business. They use them at their own events and exhibitions too and they’re often missing a trick in making this highly visual marketing aid deliver potential leads....
by lesley | May 9, 2011 | Blogging, Writing Skills
Last month I blogged almost every day and I chose to use the blog to share my knowledge and hope that readers found that useful. I’ve had a week or so ‘off’ and now I’m back on a slightly different tack. The next batch of blogs will be my...
by lesley | Apr 29, 2011 | PR
Getting an award, whether locally, regionally or nationally, is a great boost for your business. Sometimes you are nominated by other people, but often companies can simply enter themselves. This means that the written application is a document that you really need to...
by lesley | Apr 28, 2011 | PR
Having a story is only half the battle (although probably a big ‘half’), the next step is delivering something that an editor will notice. There are a number of things that help to get your press release read and published. One – a good headline....
by lesley | Apr 28, 2011 | PR
Getting your name in the press is a great way to promote what you do, but how do you go about getting a high profile in the local and national media? The first and most important thing is to have a good story. People aren’t interested in the things that are...
