by lesley | Apr 26, 2011 | Newsletters, PR
This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
by lesley | Apr 25, 2011 | Blogging, PR
The best known microblog is Twitter, but there are others such as identi.ca. and jaiku. If ‘blog’ is short for web log, then a microblog is a very short web log. Twitter launched itself based on asking people to answer the question ‘what are you...
by lesley | Apr 24, 2011 | Marketing
Online marketing is part of your overall marketing strategy and social media play a leading role. The secret of success is to have a strategy that identifies what you want to achieve, the resources (time/money/people) needed and the means of measuring your success....
by lesley | Apr 23, 2011 | Social media
There are thousands of social media, social bookmarking, social networking and microblogging sites, but what do they all do? Social media is a term that includes most of the others and also blogging, online article writing and newsletters. They’re all means of...
by lesley | Apr 22, 2011 | Social media
It’s almost impossible to avoid social media these days – unless you’ve been living in the middle of a desert for the past few years with no communication with the rest of the world. Everyone has opinions about it from ‘total waste of...
