by lesley | Mar 20, 2023 | Writing a book
Becoming an author doesn’t stop when you’ve finished writing your manuscript. Even if it’s been edited and is now in the hands of your publisher, you can’t rest on your laurels. Regardless of whether you have a contract with a mainstream publisher or you’re working...
by lesley | Mar 9, 2023 | Websites
A strong message and attractive graphics are not enough to keep the visitor on your website engaged. They’re both really important, but if you commit any of these errors, they aren’t enough. 1: Whizzy graphics Scrolling marquees, banners that refresh every 3-4...
by lesley | Feb 28, 2023 | Business
When you launch a new business you usually have an idea of how you want your market to see you, but how do you ensure you get what you want? Reputation is based on what other people say about you – and word-of-mouth is an incredibly powerful tool. While you can’t...
by lesley | Feb 20, 2023 | YouTube
Video material is powerful – just look at how many people use YouTube for learning and entertainment and the rapid rise of TikTok. Even Instagram quickly realised that still images aren’t as powerful as video content and reels were added (initially as IGTV in 2017). ...
by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
