Broadcast your message

Broadcast your message

If you aspire to get on the news programme’s sofa or be a feature on a magazine show on radio or TV, start locally. There are dozens of local radio stations as well as regional TV stations and they’re all looking for interesting material for their listeners. Do your...
When is a newsletter not a newsletter?

When is a newsletter not a newsletter?

Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes.  Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline?  No!  And I don’t want to know about your new team...
First impressions

First impressions

You may have heard the quotation ‘You never get a second chance to make a first impression’.  It’s not just a clever phrase, it’s very true.  In a world where information is thrown at us in a constant deluge on social media, it’s doubly true.  That amazing first...
Task v. People

Task v. People

Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person.  Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
Here are your blog starters for 10

Here are your blog starters for 10

If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.”  Yes, writing is easy...