by lesley | Feb 9, 2024 | Websites
In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site. Unfortunately, the same level of effort and professionalism...
by lesley | Jan 29, 2024 | Pitches & Presentations
Unless you’ve been living under a stone, you must have heard about AI. ChatGPT is the AI that most people are talking about and I am frequently asked if it will make our commercial copywriting redundant. (No, it won’t!) However, it’s not the only AI out there. If...
by lesley | Jan 19, 2024 | Business
Once upon a time I was the director of a management training and consultancy practice. Actually, I was one of three directors and we all came from different backgrounds. I was from FMCG – retail, my colleagues were from banking and finance training and from further...
by lesley | Jan 9, 2024 | Press & Media
Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...
by lesley | Dec 29, 2023 | Marketing
It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan). People who know me often hear me referring to them as ‘New Year’s Revolutions’ (with my tongue firmly in my...
