by lesley | Apr 16, 2010 | Marketing, Press & Media, Readability, Website copy
Having a website is only part of your online presence; and the copy on your website must engage the reader and keep them there – but what other copy should you be thinking about online? Blogs like this one are another way to engage potential customers, providing...
by lesley | Apr 9, 2010 | Readability, Website copy
Everyone seems to be obsessed with being ‘on the front page’ of Google, getting up the search engine rankings and getting hotshot AdWord specialists to increase the traffic to their website. Of course, getting traffic is important; it doesn’t matter...
by lesley | Mar 16, 2010 | Website copy
The biggest problem that people have with writing their own web copy is that we all know too much about our own businesses – and want to tell everyone all we know! That might be a bit of an exaggeration, but if you’ve ever tried writing web copy for...
by lesley | Jan 25, 2010 | Website copy
If you have a website you want people to arrive, get hooked and read as much as possible so that they get a feel for what you’ve got to offer – and you hit all their ‘hot buttons’. So how do you do that? Step one is to understand that people...
by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
