by lesley | Jun 9, 2023 | Reputation
You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May. The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
by lesley | May 29, 2023 | Email marketing
When you’ve invested time and effort in building your list you are, understandably, keen to maintain it. People who unsubscribe can be seen as a personal affront! However, there’s a better way to look at it – people who unsubscribe are not your audience. They’re...
by lesley | May 19, 2023 | Lead Generation
Lead funnels are a process – to bring potential customers into your network. Some people call them Sales funnels or Marketing funnels, but they’re all pretty much the same species! A lead funnel has a series of levels – and you need to address all of these to make it...
by lesley | May 9, 2023 | Press & Media
To get noticed by people who are interested in what you’re offering you need to know where they hang out. If you’re aiming to get into your local paper or maybe even the Nationals, you first need to explore their demographics. Let me tell you a true story: In a...
by lesley | Apr 28, 2023 | Newsletters
I’m asked this all the time by clients and people I meet networking. There was a time when you could put a ‘Sign up to my newsletter’ form on your website and lots of people would sign up, but not anymore. That doesn’t mean they don’t read newsletters, it does mean...
