5 social media questions answered

5 social media questions answered

As we manage many of our clients’ social media content generation and distribution we get asked lots of questions about social media.  While we’re not the guru of all social media, these are our take on social media. 1: How often do I need to post? That’s a bit of a...
Shiny, happy people

Shiny, happy people

With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...
I’m just a big show off!

I’m just a big show off!

Many business owners I meet feel uncomfortable about marketing.  They don’t want to be ‘pushy’.  But marketing doesn’t have to be selling or pushing products or services at people who don’t want them.  In an ideal world marketing is about finding the people who are...
How to write a non-fiction book

How to write a non-fiction book

A book is a great way to set yourself apart from your competitors.  Being an author gives you a certain kudos – as long as you’re working with a good editor/writer who will take your amazing ideas and polish them to a fine shine. If you’re planning to share your...
Home sweet home

Home sweet home

How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...