Times they are a-changing

Times they are a-changing

There’s no doubt that along with the aftermath of the pandemic and due to the knock-on effects of the situation in Ukraine there’s been a serious impact on the global economy. Higher costs will affect businesses too – most businesses can’t survive without power and...
Video can BE the radio star!

Video can BE the radio star!

One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV.  Then they vanished (eventually joining prog-rock band Yes).  In 1979 video was just making its debut into...
Build a great email campaign

Build a great email campaign

There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer.  This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
Have you got half a marketing funnel?

Have you got half a marketing funnel?

Lots of people have created a lead magnet to help to grow their list, but that’s it.  There is so much more to a good marketing funnel than a lead magnet and a list.  That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
Are you a thought-leader?

Are you a thought-leader?

Press releases are so ‘yesterday’!  And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’.  However, there are better opportunities to get PR coverage in the print (and digital print) media....