by lesley | Apr 19, 2023 | Social media
One of the biggest stumbling blocks people have about social media is that they don’t know what to post. Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies. When you’re running a business people...
by lesley | Apr 10, 2023 | Reputation
When R.E.M. wrote Shiny, Happy People I’m sure they didn’t have reputation in mind, but it’s such a good description of what a great reputation is and does that I couldn’t resist mentioning it again! There are a couple of lines in the middle that resonate too:...
by lesley | Mar 29, 2023 | Blogging
Not everyone is a natural writer. We all have our strengths, mine happens to be writing, but don’t ask me to tot up a column of figures, even with a calculator I can get a selection of not necessarily right answers! If your strength isn’t writing, blogs can be a...
by lesley | Mar 20, 2023 | Writing a book
Becoming an author doesn’t stop when you’ve finished writing your manuscript. Even if it’s been edited and is now in the hands of your publisher, you can’t rest on your laurels. Regardless of whether you have a contract with a mainstream publisher or you’re working...
by lesley | Mar 9, 2023 | Websites
A strong message and attractive graphics are not enough to keep the visitor on your website engaged. They’re both really important, but if you commit any of these errors, they aren’t enough. 1: Whizzy graphics Scrolling marquees, banners that refresh every 3-4...
