by lesley | Aug 8, 2022 | Newsletters
There are many opinions about what a newsletter is. There is a faction that says the secret is in the name ‘NEWS-letter’. However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
by lesley | Aug 1, 2022 | Social media
Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well. I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Jul 18, 2022 | Blogging
A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge. If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK. Very few people will try to follow your advice – not because they don’t want...
by lesley | Jul 11, 2022 | Business
Find a quiet and undisturbed environment. With a large pad of paper and plenty of pens, pencils and coloured markers, get comfortable and start writing. List all the goals you would like to achieve in your life, no matter how outrageous they may appear right now. ...
