by lesley | Feb 28, 2025 | Business
I’m what people usually describe as a senior citizen, but that doesn’t mean that I’ve got a closed mind to the latest technology. I’ve heard people much, much younger than me express doubt that AI is a good thing (and a few people say that they’re too old to get...
by lesley | Feb 19, 2025 | Press & Media
Even if you’d never attended an online event before, lockdown probably changed that for you. Instead of jumping in the car and meeting face-to-face, we all got to grips with online platforms like Zoom and Remo (and many others). Online meetings have retained their...
by lesley | Feb 9, 2025 | Marketing
I go to networking meetings regularly and so I often get asked ‘What do you do?’ It’s hard to explain it in one word or a short phrase, so it can end up being more of a list. Many people are surprised at some of the things we do – and that led to this blog! Our team...
by lesley | Jan 29, 2025 | Newsletters
Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well. Let’s be honest, nobody wants another newsletter, so people won’t just ask to be on your list (with a few very rare exceptions). You need to offer an ethical bribe to...
by lesley | Jan 19, 2025 | Social media
Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
