by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | May 31, 2021 | Business
Business consultants and sales trainers talk about ‘Unique Selling Propositions’. But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
by lesley | May 24, 2021 | Writing a book
If you’re thinking of writing a book you probably have the subject in mind, but how do you get from an idea to a finished manuscript? I’m talking about non-fiction books in this article – there are different approaches to fiction and non-fiction, and non-fiction...
by lesley | May 17, 2021 | Websites
by lesley | May 10, 2021 | Social media, YouTube
There are so many success stories for people who have started out posting quirky videos and now make a small fortune as professional ‘YouTubers’. Some of them have got so famous that they’ve become mainstream celebrities. That’s what you want for your business...