Don’t frighten the visitors!

Don’t frighten the visitors!

When you land on a website, you need certain information quickly to help you make the decision whether to stay or go.  As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
Nurturing your list

Nurturing your list

When someone signs up for your lead magnet, you’ve got their name and email – so now what? Most email management services include autoresponders as part of their package – and this allows you to nurture your relationship with the people who have shared...
Become a vlogger!

Become a vlogger!

There are lots of people who make a considerable income from video content – mostly on YouTube – they’re known as vloggers (short for video web loggers). YouTube is a powerful platform – it’s not only the second largest search engine that people use...
How to make your sales funnel work

How to make your sales funnel work

If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...
How to build a sales funnel

How to build a sales funnel

If you want to create an ongoing flow of leads, without spending all day doing cold calls, you need a sales funnel. Before you get too excited this isn’t some kind of magic spell – but it is a process that can be put in place.  It’s not an accident that people...