by lesley | Feb 8, 2021 | Business, Lead Generation, Marketing
People talk about sales funnels – and how they will effortlessly fill up to generate leads. But it’s never as simple as it looks! A good sales funnel needs planning. You need to consider every step with a goal for each step – and then build a robust...
by lesley | Feb 1, 2021 | Press & Media
Press releases are hard work! Small businesses can rarely find issues that are actually newsworthy every month, let alone every week. If your business is in an area that features in the news regularly then that might help, but a good press release has to tick at...
by lesley | Jan 25, 2021 | Newsletters
If your inbox is anything like mine, you really don’t need another newsletter. If you are asked to sign up for a newsletter list, you probably won’t. Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
by lesley | Jan 18, 2021 | Social media
One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality content that establishes your reputation and engages potential clients. Also, different...
by lesley | Jan 11, 2021 | Marketing, Reputation
You hear the cliché ‘Content is King’ frequently, but why? Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
