by lesley | Jan 11, 2021 | Marketing, Reputation
You hear the cliché ‘Content is King’ frequently, but why? Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
by lesley | Jan 4, 2021 | Blogging
Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing. In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
by lesley | Dec 21, 2020 | Authorship
If you’re writing a book and thinking of self-publishing don’t underestimate the need of an editor. In fact, most smart writers will engage more than one editor. Why is this so important? Firstly, it’s almost impossible to edit your own work. You tend to see what...
by lesley | Dec 14, 2020 | Websites
When you land on a website, you need certain information quickly to help you make the decision whether to stay or go. As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
