7 tips to get media coverage

7 tips to get media coverage

When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast).  Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest  When freelancers are looking...
I love it when a plan comes together!

I love it when a plan comes together!

In any business planning is important – but while some business owners set goals, they don’t always translate those into specific activities. Creating goals is only the first step in achieving success.  You can’t ‘do’ a goal – it’s a result not an...
The truth about becoming an author

The truth about becoming an author

There’s more to becoming an author than planning and writing a book.  There are lots of decisions that you need to make – these are a few things to think about. Is there a market for this? While everyone wants to stand out and be unique, if no books are listed...
How to get your web copy on target

How to get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
Why send a newsletter?

Why send a newsletter?

Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing.  They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...