by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
by lesley | Dec 21, 2020 | Authorship
If you’re writing a book and thinking of self-publishing don’t underestimate the need of an editor. In fact, most smart writers will engage more than one editor. Why is this so important? Firstly, it’s almost impossible to edit your own work. You tend to see what...
by lesley | Dec 14, 2020 | Websites
When you land on a website, you need certain information quickly to help you make the decision whether to stay or go. As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
by lesley | Dec 7, 2020 | Autoresponders
When someone signs up for your lead magnet, you’ve got their name and email – so now what? Most email management services include autoresponders as part of their package – and this allows you to nurture your relationship with the people who have shared...
by lesley | Nov 30, 2020 | Social media, YouTube
There are lots of people who make a considerable income from video content – mostly on YouTube – they’re known as vloggers (short for video web loggers). YouTube is a powerful platform – it’s not only the second largest search engine that people use...
