by lesley | Nov 2, 2020 | Business
In any business planning is important – but while some business owners set goals, they don’t always translate those into specific activities. Creating goals is only the first step in achieving success. You can’t ‘do’ a goal – it’s a result not an...
by lesley | Oct 26, 2020 | Writing a book
There’s more to becoming an author than planning and writing a book. There are lots of decisions that you need to make – these are a few things to think about. Is there a market for this? While everyone wants to stand out and be unique, if no books are listed...
by lesley | Oct 19, 2020 | Website copy
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
by lesley | Oct 12, 2020 | Newsletters
Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing. They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
by lesley | Oct 5, 2020 | Social media
Social media is a fantastic way to put your business in the spotlight – providing you do it in the right way – but which social platform do you choose – or should you just hit them all? This is all about your client – if you know who you’re...
