by lesley | Oct 12, 2020 | Newsletters
Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing. They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
by lesley | Oct 5, 2020 | Social media
Social media is a fantastic way to put your business in the spotlight – providing you do it in the right way – but which social platform do you choose – or should you just hit them all? This is all about your client – if you know who you’re...
by lesley | Sep 28, 2020 | Blogging
If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about. You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...
by lesley | Sep 21, 2020 | Blogging
When we meet new clients the first question is ‘what are your goals?’ This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals. Why is this important? Simply, because if we understand what their...
by lesley | Sep 14, 2020 | Authorship
They say everyone has a book in them, but, if writing isn’t your primary skill, it can feel like an impossible mountain to climb. However, you don’t have to write 50,000 words to become an author. There are many ways to deliver your content, besides actually sitting...