by lesley | May 29, 2024 | Writing a book
Business cards are still alive and well, a few have become digital, but in the business networking circles I move in, most people have a piece of card with their essential content details on to hand over. But what do you do with all those pieces of cardboard when you...
by lesley | May 19, 2024 | Websites
The first time I heard this phrase was on a tele-seminar more than 20 years ago, so it’s not new – but it’s still the most common mistake people make. Take a look at the websites of the people you network with – you’ll quickly spot which ones are professionally...
by lesley | May 9, 2024 | Pitches & Presentations
You’ve probably heard the quotation ‘You never get a second chance to make a first impression’. It’s a clever quote, but it’s also very true. If that first impression is less than great, you’ll have to work quite hard to overcome that. When you’re planning to stand...
by lesley | Apr 29, 2024 | Business
Running a business is hard work. It doesn’t matter if you’re just getting started with a clean sheet, are struggling to gain traction or you’ve cracked it and have a thriving business – you can’t afford to pin your hopes on ‘luck’. If I could only recommend one book...
by lesley | Apr 19, 2024 | Press & Media
If you read my blogs regularly, you’ll know that I bang on about ideal client profiles – and, at the risk of boring the pants off you, knowing who you’re trying to reach is essential to every marketing activity you do. If you know your audience, reaching them becomes...
