Planning an event?

Planning an event?

If you’re planning an event, whether that’s a webinar, a seminar, a training course or workshop, getting people to sign up for it is just the first step to a successful event. So how do you get people to register for a place? If it’s a free event – maybe a...
Build your boards

Build your boards

Pinterest was relatively late to the social media party, launching in 2012 – but hit 10 million users in record time.  But how does it work? It’s a very, very simple concept.  You create virtual notice boards for specified subjects and pin digital images to...
3 top tips for powerful email marketing

3 top tips for powerful email marketing

Marketing is an ongoing challenge for most businesses.  Should you do social media, blogging, newsletters, webinars, direct mail, email, something else or all of the above? There’s no ‘one size fits all’ answer, but the place to start is with the people you’re trying...
Facebook or not?

Facebook or not?

Lots of our clients sell to other businesses and I’m often asked, ‘Is it worth doing Facebook?’  I think it’s a mistake to completely ignore it and the secret is in having the right strategy for your business and your target customers. Facebook is a social platform,...
5 steps to get press coverage

5 steps to get press coverage

Getting a press release published is a very hit and miss activity.  There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...