by lesley | May 13, 2019 | Press & Media
So which would you rather read? A press release or a story? My guess is, like most people, you’d much rather read a story. What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
by lesley | May 6, 2019 | Marketing
Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales. It even includes customer care, post purchase support and more. However, for most...
by lesley | Apr 29, 2019 | Business
If you’re running a business, particularly a small one, it’s easy to get so drawn into the every day operational stuff that business development takes a back seat. This often results in fire-fighting instead of a steady planned growth! If time is at a premium and the...
by lesley | Apr 22, 2019 | LinkedIn
Your LinkedIn profile is the equivalent of attending a networking meeting. It’s your first ‘meeting’ with potential contacts so you want to make a good impression. 1: Make sure your ‘name badge’ just has your name on it – you don’t need your job title, the...
by lesley | Apr 15, 2019 | Website copy
People come to your website from all kinds of sources. Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...
