by lesley | Jul 8, 2019 | Business
When you’re in business you need customers (or clients). Without them your business will fail. That means that you need to put your message in front of people who need what you’re offering. Before you rush off to write a new website or launch a PR campaign, stop. You...
by lesley | Jul 1, 2019 | Authorship
If you’re thinking of writing a book to underpin your expertise, here are ten top tips that will help your book be successful. Due diligence Check out the market. What other books similar to yours are out there? Don’t guess or limit your research to the ones you...
by lesley | Jun 24, 2019 | Lead Generation
by lesley | Jun 17, 2019 | Awards
If you’ve entered for an award, you’ll keep your fingers crossed until the short list is announced. If you’re on it you’ll almost certainly want to celebrate – that’s a real achievement. But what happens when you attend the awards presentation? Are you ready...
by lesley | Jun 10, 2019 | Autoresponders
I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers. It makes sense, but it’s not what happens in many big...
