by lesley | Nov 18, 2019 | Newsletters
What’s the difference between a newsletter and email marketing? Some people will tell you that a newsletter should be information, while email marketing is promotion or sales. However, there’s information – and ‘information’. I’ve said this many times before...
by lesley | Nov 11, 2019 | Social media
Social media seems to be the answer to everything these days – whether you’re trying to build up your business, recruit staff or reconnect with people from your past. I use it to stalk my children, stay in touch with people who aren’t just around the corner,...
by lesley | Nov 4, 2019 | Blogging
As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience. It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...
by lesley | Oct 28, 2019 | Business
If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two. People use all kinds of devices to manage these, from complex project management...
by lesley | Oct 21, 2019 | Author Guide
Everyone has a book in them and, as a business owner or consultant, you’ve probably got more than one. Your expertise and experience have value and being able to claim the title ‘author’ has a certain kudos. The problem with daydreaming about becoming an author, is...
