by lesley | Mar 11, 2019 | Authorship
Yes, I know – you hate that word ‘guru’. It’s sadly overused. Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
by lesley | Mar 4, 2019 | Lead Generation
Lots of people have heard of the Marketing Funnel – it all makes great sense on paper. You start by attracting lots of people who are interested and then filter them out by asking a bit more each time. The funnel looks a bit like this. The strategy behind having a...
by lesley | Feb 25, 2019 | Awards
Getting nominated for an award’s short list is good for the ego, but is it good for business? Some companies enter awards as part of their marketing strategy and a successful award presentation can give you a real edge – as long as you leverage it well. Getting...
by lesley | Feb 18, 2019 | Autoresponders
Most business people I know find that their customers have post-purchase queries. Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way. A few customers pick up the phone or...
by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...
