by lesley | Apr 15, 2019 | Website copy
People come to your website from all kinds of sources. Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...
by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
by lesley | Apr 1, 2019 | Social media
Social media can take over your life. If you have a teenager in the house you’ll have noticed their nose is permanently glued to their phone to keep up with what’s going on. Try and get them to tidy their room, clear the table or any other chore and they almost have...
by lesley | Mar 25, 2019 | Blogging
When you sit down to write a blog you should have an idea of the subject (if you don’t read some of my previous articles, you’ll find lots of advice on dealing with ‘blank screen syndrome’). However, there’s a big difference between a readable blog and a dry as dust...
by lesley | Mar 18, 2019 | Business
If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an...
