Build a community

Build a community

If your business has a Facebook Page, you’ll need to work at it for it to be successful. Likes and Follows are important – and often others will judge you based on your numbers.  However, there’s much more to a successful Facebook Page than big numbers of...
When is a press release an article?

When is a press release an article?

You’ve probably been told that sending press releases to your chosen press list is a good idea and will help your marketing.  But a press release is typically about something that is happening in your business that the readership of those publications will be...
Banner stands that work

Banner stands that work

If you’re attending a business event you may have the opportunity to display a pop-up banner stand.  They can be very effective in drawing attention – but they can also be a poor investment if you get your information in the wrong places.  Here’s a template for...
Three strategies to grow your business

Three strategies to grow your business

Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...
Does your LinkedIn website link get clicks?

Does your LinkedIn website link get clicks?

Your LinkedIn profile provides you with a section where you can add your contact info – and one of the options is to add your website link.  When you put the URL in you’ll be asked if you want to designate your website as: Personal Company Blog RSS feed...