by lesley | Feb 25, 2019 | Awards
Getting nominated for an award’s short list is good for the ego, but is it good for business? Some companies enter awards as part of their marketing strategy and a successful award presentation can give you a real edge – as long as you leverage it well. Getting...
by lesley | Feb 18, 2019 | Autoresponders
Most business people I know find that their customers have post-purchase queries. Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way. A few customers pick up the phone or...
by lesley | Feb 11, 2019 | Email marketing
Don’t you love spam email? Think of all those special offers, sales pitches, products you don’t need, services you already have (or may even provide yourself) – don’t you love opening them to find out what goodies they contain? No? Delete, delete, delete! So when...
by lesley | Feb 4, 2019 | Facebook for business
So many people don’t ‘get’ Facebook for business, but if you’re selling to individuals rather than companies, it’s a really powerful platform. But let’s blow a myth away first. If you have a Facebook Page everyone can see what’s posted on your personal account. Not...
by lesley | Jan 28, 2019 | Business
Here we are, a month into the year and what’s happening in your marketing department? OK, if you’re a small business, that might not be a department, it may just be you, but having a clear marketing plan is important. Marketing covers pretty much everything from...
