by lesley | Jan 14, 2019 | Marketing
The most frequent complaint I hear is ‘I don’t have time’, when it comes to marketing. Because I write stuff and know a bit about social media, business owners think I spend all day on LinkedIn and Facebook and writing new web content for my website. I do spend all...
by lesley | Jan 7, 2019 | Business
If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp. As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
by lesley | Dec 31, 2018 | LinkedIn
LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral. Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
by lesley | Dec 24, 2018 | Website copy
Here’s one way to make your website more current and engaging – schedule new seasonal copy each month. This may sound onerous, but it doesn’t have to be. The secret is a little planning – have a monthly schedule set up so you know what the subject of your fresh...
by lesley | Dec 17, 2018 | Newsletters
Quite a few of my clients question whether a newsletter is worth doing. There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that. There are very few really good newsletters these...
